James Perry

speaker

571 appearances 1 recordings 1 series first heard Jul 2026 last heard 27 Jul

James Perry’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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James Reed: all about business · 89. The business decision you'll thank yourself for in 5 years | James Perry · 27 Jul 2026 podcast

It has to be done with consent and with the culture.

The culture has to welcome it.

Otherwise, you're just going to give these vulnerable people who've had a terrible experience of rejection and exclusion another bad experience.

Yeah.

And I think the second learning has been that once that starts to work, it becomes people and it's, you know, the team working in it.

And I don't experience this directly, but I can see that it's difficult work.

You know, it's the path to these recoveries is not easy.

Straight and sometimes things go wrong and people fall off the rails or whatever so it can be difficult and challenging and upsetting but what happens is that but the but the winds are profound and and once the culture buys into that what then happens is is

you start getting graduates from the raw talent program who are in positions of leadership in the company.

And they are really passionate about that program because they want other people to have the same opportunity that they had.

So you sort of create a flywheel within the business of helping those people with a hand up.

We have a raw talent graduation thing where they come in for a week where they have a sort of getting ready for work trial and some trial shifts and so on.

And at the end, they have to do a presentation and they tell their story.

And it's the best meeting you can have in business.

I've never heard anyone on that raw talent program tell a story about their childhood, which didn't involve a horrific set of experiences.

Yeah.

And so the idea that we wouldn't give these people a hand up, you know, they've made bad decisions.

We understand that.

We all make bad decisions.

But they've had, I've never met one who hasn't had an incredible set of trauma in their background.

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