James Perry

speaker

571 appearances 1 recordings 1 series first heard Jul 2026 last heard 27 Jul

James Perry’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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James Reed: all about business · 89. The business decision you'll thank yourself for in 5 years | James Perry · 27 Jul 2026 podcast

We are.

I think we're in a very serious situation, actually.

I think that you only have to read the National Emergency Briefing, which is the best academics that this country has and some of the things they're saying.

Well, they're talking about the, unless we change course, we're going to start suffering profound food security, water security, national security issues.

You look at, for example, this extraordinary technology that is coming or has come and is increasingly coming at us.

And it's essentially interested in making money out of us.

And the way it makes money out of us is by grabbing and retaining our eyeballs.

And the way it grabs and retains our eyeballs is to service addictive content.

And actually, late stage capitalism in general has figured out that the way to maximize profits for shareholders, which is its job and its duty, is to create addictive products, which is why increasingly we're addicted.

I mean, I don't think that the... It's not the food industry's fault.

right there's as i say magnificent people working the food industry i i am a massive admirer of businesses like tesco's and sainsbury's and waitrose and and little and asda and all the rest of them they are absolutely brilliant at what they do and i have no criticism at all of them for that and the but what you're saying is people are making addictive products because that makes well so that sounds to me that we're right back in that gin shop

We're right back in that gin shop.

So we need to find a way out.

And that leads us into a much more profound and important conversation about, you said at the beginning, actually, we talked about measurement.

How do you measure success?

For example, our system of accountancy was invented by the Victorians before there was any notion of any externalities.

Now that we know that certain practices create substantial social costs, how is it that we're just able to pretend they don't exist and they're not on our profit and loss statements?

And what happens to those costs?

Well, the state has to pick up the tab.

So the state is a bit of a mug.

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