James Perry

speaker

571 appearances 1 recordings 1 series first heard Jul 2026 last heard 27 Jul

James Perry’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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James Reed: all about business · 89. The business decision you'll thank yourself for in 5 years | James Perry · 27 Jul 2026 podcast

And then that became unsustainable, partly because the poor people running this wonderfully successful bakery business and growing very fast needed new kit, you know, new items or whatever.

And we said, oh, there's no money.

And they'd be like, well, that's because you've gone and spent it all at Cook.

And we were like, well, yeah, sorry.

And, you know, it was hard for them or us.

So there came a right point of time to sell that business.

So in 2003, we sold the cake business, which we basically used the proceeds as venture capital for Cook.

So the first Cook shop was in Farnham.

Right.

Well, Ed opened it as Cakes and Casseroles in 1997.

And Dale would be in Sittingbourne cooking.

And there would be a sort of cash transfer between them.

And they barely kept accounts.

It was basically, Ed would send Dale the cash,

Dale would go to Billingsgate and Smithfield and buy the ingredients and go back and cook them.

Dale would then send the food to Ed.

Ed would send the cash back.

Conceptually, it basically is still done in Dale's Kitchen.

The barrier to entry for our business and the USP is the way that the food is made, which delivers a completely different product to what you can get elsewhere, which is why our business has been successful in the face of really excellent competition from people like Marks and Spencer's.

They just can't replicate the quality of that food, so people make a special trip to our shops to buy.

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