James Reid

speaker

1,746 appearances 14 recordings 3 series first heard Jan 2026 last heard 17 Aug

James Reid’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 14 in all, peaking in Aug 2026 with 5.

Appearances

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James Reed: all about business · 72. How to build a successful brand in a competitive market | Steve Perez · 30 Mar 2026 podcast

So there was Schweppes.

And then there's Fevertree.

Yeah, there's Fevertree.

These are tonics, typically.

And now you've got Franklin and stuff.

Avoid malaria.

So there was a lot of...

So you were very interested in recreating the narrative around an old brand that made a premium product and recreating, because obviously with VK, you did the opposite.

You just started afresh, something new.

Here you're going, this is a different strategy, marketing-wise.

So what made you change?

Why didn't you just do a new tonic?

People's names.

That's quite good to me.

Not very British.

No, but tonic isn't, as you just said.

I see, so this is for...

And now...

You can only get that when you go out.

And it happens.

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