James Rogers

And you pull vacuum, you heat it up a little bit, and you're able to separate it out.

It was so cool.

I would go home for Christmas, and my mom would collect the little appeal stickers off the fruit that she bought.

And that was just like, man, that was so cool to just have my mom go to the grocery store we went to growing up and be able to have our product.

Because I grew up in Michigan.

I'm not a California guy.

I love it out here, but I didn't grow up here.

And it was just night and day.

I'd go back to Michigan and go, oh, yeah, most people – I mean, I didn't experience what good produce was living in the Midwest.

You get super spoiled living here.

And, and I, you know, I, I, I, one thing I've come to realize is if you don't know the person growing your food, they don't have a lot of incentive to do the right thing for you.

Yeah.

You know, it's just people sell food based on price.

And if I have a lemon that's coated in pesticides and a lemon that's not coated in pesticides, you can't tell that by looking at it.

And this one's cheaper.

The one coated in pesticides is cheaper because they have less rot.

So you buy the cheaper one, and the person who's doing the right thing doesn't get rewarded for it.

So there's just this horrible incentive

in these supply chains to cut corners and do stuff that is horrifying.

And it's marketing.