James Rogers

We shipped up like a case of avocados and said, hey, put these out.

on your desk so that when we get you know sat down in the meeting with mark was what happened what happened that was the world supply yeah right bet it all yeah bet it all that was it yeah bet it all burn the ships you raise some money what would it look like actually scaling up uh your supply chain

Oh, man.

When we first started, like I said, when we first started, we were getting these coffee cherries from this local farm.

And then we were extracting these material.

We were extracting these oils, basically.

But it was super expensive to do because it wasn't a scaled-up process.

And so we started with extracting these things ourselves in the lab, just using laboratory procedures.

It wasn't really for any sort of commercial purpose other than, hey,

This can work.

We had to show that this could work.

And so in the beginning, it cost us something like $100 to treat an avocado, which that's not going to work.

That's not going to work.

But once we figured out the mixtures of these plant oils, then we could figure out, OK, how do you optimize the process to be able to isolate these things?

And it turns out there's a really efficient way to isolate oils, distillation.

it's the same way that they get alcohol out of... Boil it off.

You boil it off.

And you can do this thing called precision distillation, which basically allows you to separate out really specific...

Really specific oils.

And that turned out to be a super scalable, super cheap process.