James Swanwick

Okay.

Yeah, well, the stick rate at the moment is just short of two months, and I've done the average.

So, look, it's early, right?

So, we're still fine-tuning this thing.

But at the moment, it's about – excuse me.

It's just short of two months.

So they're canceling after, you know, just before two months if you do the average.

Because a lot of people find that they want to reduce alcohol after that.

They do the 30 days.

They feel amazing.

But then they continue to want accountability as they go on.

And here's the other thing.

They get so addicted to that closed Facebook group because people are interacting with one another, supporting one another, talking about problems they've got.

They get support that they want to stay in that group.

and keep getting the feedback, keep getting the accountability.

Plus, what I'm trying to do is deliver as much amazing content as I can in those live calls that I do two times a month.

And a lot of people are picking up things not just to do with alcohol, but productivity tips, business tips, happiness, relationships with people.

It's all entwined in terms of reduce alcohol, improve your life in all those areas.

At the moment, right, exactly.

So my challenge from here is to just deliver a ton of value to get them to stay more than the two months.