James (The Boring Marketer)

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529 appearances 1 recordings 1 series first heard Nov 2025 last heard 26 Nov

James (The Boring Marketer)’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Nov 2025 with 1.

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The Startup Ideas Podcast · Reviewing Claude Opus 4.5 · 26 Nov 2025 podcast

So going back to kind of like my setup a little bit, there are a few skills that I recommend everyone create with, with Claude Opus.

So a skill is just like a set of instructions that the model is going to reference when it does a certain task.

Okay.

So I do a lot of like website optimization for the vibe marketer.com.

I want to figure out, hey, how can I convert more visitors into customers?

And we've talked a lot about this, but like it comes down to really good copywriting.

I think that, you know, that's a struggle for like 90 percent of business owners is knowing what kind of copy to write for their business.

They don't want to feel you don't want to feel too cheesy, too salesy.

But you also want to leverage the principles of influence and persuasion in the right way.

you know, you don't want to have this empty brand speak.

And you also don't want to be like, Hey, make this much money, do this like right away.

There's a, there's a fine balance, right?

So I call this elevated direct response and I build a skill around it.

And every time I write copy for my website, uh, Claude references this skill and it does a great job at, you know, producing, uh, you know, this, this style of conversion focused copy.

So, uh,

The way that I did it is I found some people in my space or in our space that that that I like, that I look up to, that have built some pretty huge businesses with community and education and things like that.

So here's an example.

I have the Perplexity MCP set up in Cloud Code.

So I say, hey, use the Perplexity MCP, go research Cody Sanchez and Alex Hormozy and like the biggest sort of like education or information-based businesses out there and break down exactly how they're writing their copy, how they're positioning their products and services and how they're talking about what they do.

What are the main takeaways that you can learn?

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