James Thomson
speaker
2,279 appearances
7 recordings
2 series
first heard Apr 2026
last heard 12 Jun
James Thomson’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 7 in all, peaking in May 2026 with 4.
Appearances
And so I think what we're seeing here is FIFA and the World Cup setting a new bar.
You know, I don't know if you've seen much of the advertising, various different businesses advertising around the World Cup,
They're not even allowed to use the words World Cup.
They've got to use the big game or the big soccer tournament or something like that.
So this is a sort of maximalist approach to sports marketing and sports commercialization.
So I think it does set a new bar.
Sometimes, though, Anthony, you can push these things too far.
And I wonder if people will get to the end of this tournament and say, that was just too much.
You know, ticket prices were too much.
The hospitality maximization was too much.
The sporting rights were too expensive.
The commercial stuff, you know, we've overstepped the mark here and we'll have to wind it back.
I'm not sure.
Could go either way.
But sport is a proper asset class now.
I think this World Cup is going to be the culmination of that.
I'm not sure it's a good thing or a bad thing because you know what's going to happen, Anthony.
Mm-hmm.
You get to the end of this tournament, the best stories are going to be about what happens on the field.
You know, the feel-good stories about a team or a player that comes from difficult circumstances and sets the tournament on fire, that will be what we remember.
Showing 381–400 of 2,279 · page 20 of 114
← Previous
Next →