Janice Kapner

speaker

346 appearances 2 recordings 1 series first heard Jul 2026 last heard 30 Jul

Janice Kapner’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 2.

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And I'll never forget going into a marketing pitch because you had to get approval to do advertising.

And I had to explain the whole business model, not because they weren't brilliant people, but it was not their world.

It was not what they lived in.

And they were like, well, I don't understand why you can't advertise when you have your next release of the service.

And I was like, we release new capabilities literally every month.

It's a service.

It's just new stuff all the time.

Now in apps, it's new stuff randomly whenever they get enough critical mass built and you get an update on it.

I look back on that and I remember that was the beginning of

real evolution that now Microsoft has fully embraced and gotten in front of with converting Office 365 to service.

And that was the launch where we were like, we have to communicate to people.

You're going to have an icon installed.

So when you have human behavior who buys a PC and you're looking for your office capabilities, it'll be there.

But you have to teach people that there's a login now and that we're going to do updates and it's a subscription-based.

And so we had to do all kinds of creative things, whether that was trying to show that you could host a

meeting from anywhere.

I think at the time there was a little bit of, well, we'll see what this does.

And obviously now you can't go and buy software anymore, pretty much for anything.

It was great fun to do.

And you had a lot of energy around that when you were one of the big P&Ls.

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