Jasmine Aguilera

Simplicity patterns would run their patterns inside of Archie Comics for women who saw these pinups and thought, oh, I actually really like that dress.

And then they would make that dress with the simplicity patterns that were inside.

Comic book stores is where you would find a lot of superhero comics.

But Archie Comics were recognizing, hey, only dudes are going over there.

Maybe we should find a way to connect to the women that have been enjoying the fashion pages.

Archie comics started to show up in grocery stores.

That's where women were shopping and where children would see them.

And they weren't the only comics that would show up in grocery stores, but they were the longest running ones.

Digests were revolutionary and also really played into the let's be as efficient as possible with our backlog.

We can mix it up so you'd see a story from the 1940s, a story from the 1960s, a story from the 1990s, and then there's some like Jughead goes punk and he has some really 80s haircut.

Yeah, that's right.

Immediately when the Digest started showing up in grocery stores, that was the 70s, and they immediately had storylines from the 40s.

I would stack digests in my bathroom, still do.

And my mom and my stepdad and people would go in there.

My mom would come out.

I'm from a Mexican family.

And so she doesn't have a lot of these cultural references.

And she'd ask me specifically, like, what does swell mean?

And with...

Without any kind of context.