Jason Anderson

speaker

422 appearances 2 recordings 1 series first heard Jan 2020 last heard Apr 2020

Jason Anderson’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · IFA Convention Panel Revisited! Has Covid Changed DIgital Marketing? · 15 Apr 2020 podcast

Because

A lot of businesses and companies have come to a screeching halt, meaning all leads, all prospects, revenue, things are just gone.

So if you didn't have an existing database or weren't properly tracking and segmenting that as people that you could reach back out to to try to drum up some business, you would essentially be completely dead in the water right now.

And I think that's one of the things that has really led to us being able to have what has been probably one of the most productive 30 days of franchise sales in our four years as a franchisor.

leveraging the database and the system and the people and the resources that

already had.

So a good number of those discovery days, probably 80% or better, were people in our database from the last four years already.

Well, several different things, Dan.

I think one of the things, and I believe Ray mentioned it on that Titus Center.

I've talked to Ray.

I just got off an hour-long call with him here, so it may not have been on the Titus Center webinar.

One of the things Ray said that really stuck with me and I agree with is that we could be setting up right now to do 12 months of business in the last six months of the year.

What he means by that is I use the analogy of Chicago in the springtime, right?

So I have a lot of friends that live in Chicago and forever they've been trying to get me to attend business.

a football game in the middle of the winter, come see, you know, the Cowboys or somebody pay.

I have no desire to go sit outside at a stadium in Chicago in the middle of the winter, right?

Or really anywhere.

But Chicago in the springtime and summertime is almost like a resurgence where people come out of hibernation.

And what I think a sentiment is, is that for the businesses that can hang on, kind of make it through these next 60 to 90 days, there's going to be a huge demand.

I call it, you know, Amazon Prime Day every day for every one of these businesses that people have been cooped up in their homes and

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