Jason Feifer

Jimmy Fallon definitely panicked.

We talked about it.

Then you get to a place where you say, all right, there has to be more than panic.

There has to be more than this.

And the people who are able to get through that first wall are the self-selected group of people who can build something that is successful.

I love it.

And you know what?

I almost lump it in because I get asked that same question sometimes.

And I almost lump it in.

It's a little different.

There's something about highly successful people and risk tolerance that are highly correlated.

What you just described, though it's a little different than financial risk, it's still risk.

This adaptability to change and risk tolerance seems to go hand in hand.

that's right.

It's funny.

I was just doing a TV segment on a local New York station called PIX11.

And we were talking about people starting their own businesses.

And particularly, we're talking about franchise.

It was a segment about franchises.

One of the hosts says, but isn't that really risky getting into that?