Jason Feifer

And I said, well, yeah, sure.

But there's risk involved in anything.

I mean, there's risk staying at the job that you have right now.

You could get fired tomorrow.

There's also the risk if you want to really think of it as a risk, which I think that

you should, there's a risk of staying somewhere too long and not learning enough so that you can pivot in a changing world.

The person who like stuck it out for 20 years as a movie reviewer at a regional newspaper, as soon as there were no need anymore for somebody to be hired or employed full time as a movie reviewer at a regional newspaper, this person had nothing else to do with themselves because they hadn't taught themselves anything else and put themselves in the position where they could learn new things that the marketplace desires or rewards.

That's a risk.

Everything that you do is a risk.

It's funny, in some ways it is risk tolerance.

In some ways it is just risk perspective.

It is just saying I would rather place my risk here than there.

I'm not necessarily taking a larger risk.

Life is a risk.

Every single thing that I do every day is a risk.

I would rather put my risk to better use.

And that's not to say that starting a new business is right for everybody.

It is not.

I certainly would encourage whatever it is that you do, that you think of every opportunity as an opportunity to spend that risk most wisely.

Very well stated, my friend.