Jason Gaynard

speaker

176 appearances 1 recordings 1 series first heard Dec 2015 last heard Dec 2015

Jason Gaynard’s voice in public audio — every appearance, attributed to the second.

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Top Founders · His Event Is Most Expensive, Always Sells Out · 25 Dec 2015 podcast

Once you get their yes, then you go to the second person who's going to give you a yes.

And then what you do is you're building social proof along the way.

So by the time you get to, you know,

Guide number eight, you can be like, hey, these other seven people will be joining us.

So there's that social proof there.

So those are the kind of two methods you can use to get, you know, pull in a big name is either a have an anchor tenant and pull in other amazing people or be kind of work your way up the food chain and build that social proof.

Yeah, so our first event, oddly enough, I reached out to friends of mine who run events, and they said, because I didn't know what to price it at.

I had no experience in the space.

And they said, you probably get maybe $1,000 at most.

You can't get more than $1,000.

So I said, okay, perfect.

Our first event was $9.95.

So we started selling tickets at $9.95, and we positioned it as application only, so people had to apply.

And the nice thing about having big name speakers is that we leverage them to tweet out.

We did this influencer blast where we got everybody to reach out to their network all within a 48 hour period.

And that's how we got the bulk of our application.

No, I mean, thankfully, I had a relationship with everybody on some level.

And this was our first event that just people want to kind of support it.

So we were very lucky in that sense.

Yeah, or I've met at events or that kind of stuff.

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