Jason Hartman

I'll see guys, hey, I took off for a year or two or I changed my strategy. Now I want to get back in or I left the company I came. So it's a lot of new people coming in. It's a lot of the same people just year after year. Yeah. And it's fun because I'll go to an event and I'll see, oh, this guy I know. I haven't seen him in a little while.

I'll see guys, hey, I took off for a year or two or I changed my strategy. Now I want to get back in or I left the company I came. So it's a lot of new people coming in. It's a lot of the same people just year after year. Yeah. And it's fun because I'll go to an event and I'll see, oh, this guy I know. I haven't seen him in a little while.

Or, you know, sometimes, you know, Sarah was just at an event in Orlando. I mean, in Phoenix, actually, your neighborhood.

Or, you know, sometimes, you know, Sarah was just at an event in Orlando. I mean, in Phoenix, actually, your neighborhood.

And a guy sends me a selfie of me and her. He's like, hey, look who I found. You know, so it's cool that over time you start seeing a lot of the same guys and you build relationships and, oh, how's everything going? Oh, you know, I had a little bit of a rough streak, but then I just bought this house. Check this out. I just sent you pictures.

And a guy sends me a selfie of me and her. He's like, hey, look who I found. You know, so it's cool that over time you start seeing a lot of the same guys and you build relationships and, oh, how's everything going? Oh, you know, I had a little bit of a rough streak, but then I just bought this house. Check this out. I just sent you pictures.

I can't believe like how we were able to make this deal work.

I can't believe like how we were able to make this deal work.

It's super exciting.

It's super exciting.

So super easy, um, industry wide and with, with the Google thing, at the end of the day, the most important thing is lead quality.

So super easy, um, industry wide and with, with the Google thing, at the end of the day, the most important thing is lead quality.

So I can be super nice to you. You could like me, but if, if, if I'm not giving you the results, you know, it's gotta be a win-win.

So I can be super nice to you. You could like me, but if, if, if I'm not giving you the results, you know, it's gotta be a win-win.

Right. And win-win with the sell, win-win win with the seller too. So we really have to deliver. Right. Um, we spend almost $2 million a month in marketing with Google.

Right. And win-win with the sell, win-win win with the seller too. So we really have to deliver. Right. Um, we spend almost $2 million a month in marketing with Google.

Which to me is insane. I always tell the investors, we're all helping the Google stack prices.

Which to me is insane. I always tell the investors, we're all helping the Google stack prices.

But Google sends reps to us every quarter. They go through, they look at our numbers. We're actually pushing data back to them now of what leads are actually converting. Because they're saying, we're using a large chunk of what they can fulfill, but they can fulfill more. So they'd rather target the right stuff to help us grow. So we just started putting that in place.

But Google sends reps to us every quarter. They go through, they look at our numbers. We're actually pushing data back to them now of what leads are actually converting. Because they're saying, we're using a large chunk of what they can fulfill, but they can fulfill more. So they'd rather target the right stuff to help us grow. So we just started putting that in place.