Jason Lemkin

it's not all one-dimensionally good for Google today, just like it wasn't all one-dimensionally bad for Google 12 months ago, right?

They've done an amazing job of getting relevant in all the spaces and winning some of the product wars, but they still face the core problem, which is search is not the best place for discovery anymore, like Jason said.

Does that sound implausible?

Every one in five chat GPTs interactions has to be a discovery ad monetized.

No, it does not sound plausible.

No, I'd push back and say I don't underestimate it.

I actually think that this is the money.

Facebook isn't about intent because it's about consumer knowledge.

But Google was about intent.

Amazon ads, which has exploded from, you know, we don't talk about it because it's buried in the bigger business, but all the gross margin now comes from ads.

The retail business is just an excuse to sell ads that makes all the margin, right?

On the retail side, to be clear, not the cloud side.

And that's exploded.

I can't remember the numbers and I should have it, you know, tens of billions of dollars.

It's sub a hundred, but tens of billions of dollars because they have intent.

And you're right, Jason, at least one time, I mean, I'm just looking at my search.

I'm not my chat history.

At least one time in five, I'm going, I bought a TV.

I hate buying a TV.

I just did chat GPT, five or six queries.