Jason Robbins
๐ค SpeakerAppearances Over Time
Podcast Appearances
Well, first of all, ESPN is a, you know, iconic brand.
It's, you know, by far the biggest name in sports in the United States, and they have an incredible portfolio, an unmatched portfolio of sports content, influencers, talent.
So it's really, you know...
for us, just the greatest partner you can have when you're in the space we're in.
And Jimmy Pataro, who runs it, really understands and I think values the sports betting space and understands that the customer overlap is high and it's important that they engage their customers by being partnered with somebody like DraftKings.
So really excited to embark on it.
We've been partners with them many times in the past, so it's familiar territory.
We know all the people there and we're looking forward to working together.
You add that to our deals with NBC Universal and Amazon and others, we have an unmatched, I think, presence across the sports landscape over the next several years.
I think very little.
If you look at the UK, for example, exchange-based betting is about 5% of the total pie.
So, you know, that's probably about right.
And I think a lot of it is largely incremental because there are market makers and others that are not present on traditional sportsbooks that generate a lot of the volume.
So I think it's very much an incremental opportunity for us, and that's why we're so excited about it.
We acquired Real Bird, and we're also looking to, you know, enter the market sometime in the next couple months
Well, we do plan to make some investment there.
We mentioned this on the call that we're going to be more, I think, conservative in terms of the paybacks we're looking for, just given how nascent a space it is and the fact that it's unclear kind of how this will all play out.
But we are going to make some investment there.
First, of course, in getting a product developed and making sure that that's the best in class.
You can't win.