Jason Wood

Yeah.

So, you know, from a sales and marketing capacity perspective and those roles in my early 20s, I leaned into what was the digital marketing of that day pretty heavily to help the companies I was working for succeed.

And that was largely in the automotive lift industry, selling car lifts to car collectors.

And honestly, I just fell in love with the technology.

I just loved it.

To this day, it's still a passion project.

for me.

So after eight or nine years working for that company that recruited me to move to Ohio, I decided to spin up a sales and marketing consulting firm.

So I had that, and then I decided to go full digital marketing.

So I created another firm and that's just been my career path.

What prompted me to take a company public was the ability to get access to capital and public markets.

And the reason for that is that in the last five or six years, I realized is I think many other marketers, digital marketers,

in particular, realized that big tech was doing a lot of very nefarious things.

The iOS 14.5 update removed app tracking.

They removed the big tech like Meta and Google used that to remove audience transparency.

Suddenly bounce rates were going sky high, really highlighting the fact that they were dealing in more and more automated and bot.

style traffic into our campaigns, which essentially means you're paying to serve ads to non-human traffic.

And so I wanted to build a tech solution to fix that, to solve that and return back to marketers analytics that actually make sense.

We saw the whole market fall in love with vanity metrics during that period, right?

Frequency, reach, CTRs and all of that.