Jason Wood

But what everybody didn't realize at the time that I think most marketers realize now is that you never really had a 5% or a 6% CTR.

That was bot traffic that clicks and crawls everything.

And so it dilutes your analytics.

Now marketers are ill-informed to make optimization decisions.

It just returns all the power, gives all the power to big tech over your campaigns, over the audiences you target and all that.

So I just wanted access to be able to play in that sandbox and build a really emerging tech solution to fight back.

So that's what I did.

That's why I founded Specificity and took it public.

Yeah, so what happened in the AI space was pretty obvious.

So the initial AI play was algorithmic, largely, right, with all the LLMs.

And then earlier this year, suddenly it went agentic.

And that changed absolutely everything.

It changed structurally everything.

So keyword optimization is going to die at the Google algorithm.

It's no longer going to be leveraged by human beings.

It's going to be leveraged by AI agents.

This market is moving so fast, Brian.

It's amazing to me how many prospective clients I talk to and existing clients, because we update our clients and have basically a meeting every week or two because of how fast it's moving with our clients specifically to update them on things that are taking place with AI.

And it's amazing to me how many companies just don't realize that Google announced that they're not going to start using AI agents to call your business and get pricing and get product information or service information.

or promotional pricing offers, they're already doing it.