Jason Wood

And so many companies have told their teams to hang up on AI when they get inbound calls from AI.

And that is a mistake.

You need to answer those questions so that you can get recommended on these LLMs, including Google's Gemini.

So-

The world isn't changing, Brian.

It's already changed.

The perspective I come from is this.

It is my opinion that if you don't do AEO, GEO, and whatever they announce we need to do next to make it easy for AI agents to gather information on the internet about your company, you will not just fail to get recommended with frequency, but at some point, you're not going to be discoverable on the internet.

So-

Last year, 51% of all traffic, according to Imperva's Bad Bots report, was non-human.

With the millions and ultimately billions of AI agents now prowling on the internet, that number is going to go dramatically higher.

And that's going to have major impacts on how we build audiences for paid ads, for conversion funnels, for branding, for everything we do as marketers.

And if you don't get into the tech now, understand how it works and learn how to leverage it, you're going to get left behind.

Because for the first time in human history, machine learning is driving adoption, not human-based.

I mean, there's no executive sitting in a boardroom saying,

Well, is the consumer market ready to adopt this?

So should we slow down the launch or should we phase the rollout?

No, the machine, the LLMs themselves are informing these big companies on how to force adoption.

And it's frankly working.

I mean, I don't know very many people that are heavily reliant upon AI, at least in their personal lives.