Jason Wood

I don't know too many people that aren't using it in their business.

And of course, the first time... It was non-human, not specifically bots, non-human, because some of that is just automated traffic as well.

Well, what we do is, and specifically we're vertical agnostic because we're data centric.

And what I mean by that is we can identify any audience by intent across the entire digital ecosystem.

So on any platform, we can identify people showing intent to buy a product or sign up for a service or whatever the conversion is.

So that being the case, the reason we chose home services as our kind of our next vertical marketplace was we tried to focus on markets that have already been the most greatly impacted by this fraudulent bot traffic thing with Google and Meta and all these platforms serving fake traffic to your paid ad dollars.

And home services is getting killed by it.

I mean, these fake leaves, these bots now auto-populate form fills.

You talk to any home services business owner that's buying leaves from companies like Angie's List or those that's doing PPC for lead form or click to call.

And on the lead forms, they'll tell you,

a huge percentage of them either never reply to an email, a call, text, anything, or when they do answer the phone or when they do reply, they have no idea what you're talking about because they didn't fill out the form.

It was just simply a bot that hijacked the mobile ad ID and got served an ad on a platform like Facebook or a data crawling bot that clicked on an ad on Google and found its way to your form fill page.

And that's...

crushing ROI for the home services business that has typically been very reliant on digital marketing to generate and grow revenue.

And so our technology solution solves most of that on day one.

And so we feel like we can have the greatest material impact in markets like home services.

So that's why we chose this market.

I think what we're going to see in most markets is a consumer reliance on AI as these LLC loans continue to refine, get more accurate, get faster, more accurate results for consumers that are using them.

So I think it is going to change everything.

I think we're going to have to go from demand generation to demand capture and speed delete.