Jason Wood

So the ability to identify consumers or even in a B2B companies that are showing intent, that are showing interest, that are showing

You know, awareness of a product or a service, capturing that demand and then being able to drive them quickly to get that sales opportunity, whatever that may look like, to either drive the traffic to an e-com page or whether you're going to use AI to do scheduling by de-anonymizing website traffic data and having...

opt-in structure, granting you permission to use AI to schedule meetings.

And that's the play we're putting in market right now is when you're on one of our clients' website, where this is a smart play, while you're on the website, within a few minutes, our AI agent will call back that person for the purposes of scheduling two scheduled meetings.

And so that speed to lead is going to be mission critical.

And learning the moves that these LLMs, Google's Gemini and all the rest, are making in terms of how to get recommended.

And a lot of people don't know this.

I predicted this last year.

A lot of people said that was wrong because they thought that it would harm the trust of these LLMs.

But-

Not only have they done it, but we've already launched some campaigns, but you can now do chat GPT paid ads.

So when consumers are in there querying about specific products or services, you can literally start serving them ads about your client.

My prediction is all of the LLMs are going to do that.

They're all going to do that.

And so understanding which...

LLMs are being adopted by your ICP is going to be mission critical moving forward.

So stay tuned, because if we talk about it again, Brian, in 60 days, we'll probably have a totally different conversation as fast as this is moving.