Javi Fonda Vila

So my co-founder, Bernard, I met him on Facebook and he has an engineer background.

Well, I mean, he's been coding since he was seven years old.

And we had a match on social media about like we were, you know, wanting to develop a really similar project.

And we were like really complementary profiles.

So we met and we started with Hullet.

No, we've actually raised three rounds until today.

So we have a group of business angels that basically helped us on starting with the project and then we onboarded already to business.

Seven million euros to date.

Well, we've used online channels, no?

So since the very beginning, we wanted to build an evolution of the year.

Okay.

mandatory things to make the whole process of purchasing and implementation self-service.

So we needed to actually acquire customers that were already online.

So we started using mostly Google search and social ads.

And we've been scaling the paid ads channel until today.

That's still our number one channel.

Yeah, actually, we've been playing around a lot.

During the last nine months, we've created the growth team, which until last year, we were super focused only on product development.

So most of our team was engineers and customer success to understand the customer feedback.

Since summer 2019, we started to think about, hey, we need to become also professional on user acquisition.