Javi Fonda Vila

So we've built our growth team, we made really good hires here, and we've done really good projects behind to be more efficient into our acquisition machine.

So now it's around €300.

Well, there's multiple projects going on now, but I can say that today we're living out of the paid ads channel and the word of mouth slash virality, which represents 40% of our acquisition.

How do you measure that?

Because we ask customers, how did you meet us?

Because the attribution is really hard.

So we have multiple attribution systems.

But in the end, what we rely on is what our customers are telling us.

Almost 9,000.

Well, I think so in our case, we're going to the

and 20 employees when we are have customers beyond that no but this is our our focus no um we're talking that in spain france or other markets this represents almost 95 of the economy so the target audience is massive the main challenge for a company like ours is how do you reach this audience at the speed and the cost that you want no um so the paytas channel helped us to

make an acquisition machine really quick and reach these customers who are really in the high-intent demand part of the funnel.

Now we're deploying other channels that are helping us to reach other types of customers.

So for example, the partners channel, we're partnering with accounting firms in one side and agencies in another side to be able to reach this type of customer who's not really actively looking for something and they are relying this decision into a partner, into someone they trust.

From there, we are also adding other product virality elements that will help us to reach other customers.

So just to put you an example on the possibilities we have, our 9,000 subscribers, they have 1.4 million unique businesses in their contacts in Holdit.

1.4 million unique businesses.

Which means that through viral tools, we can reach, and those businesses, most of them, they are potential customers of Holdit.

So what we're doing now is to analyze and to develop features that allows us to reach those customers through our existing customers.

So under the umbrella of the product virality.