Jay Ackerman

And so we think from an improvement standpoint, we can drive that up towards 95 through some improvements in product, additional capacity in our customer success team, and then just maturing kind of how we sign up customers and making sure that we have the right fit on the front end and we've appropriately identified the solution.

Yeah, so a year ago it was...

Uh, we've added a half a dozen customers.

Yeah.

So we have a field team out there.

I mean, the, the beauty of our market is it's easy to identify all the customers that we can sell to.

There are effectively 2000 health plans across the country that participate in Medicare and Medicaid and, uh, the commercial exchange.

So we take an account-based marketing approach for the top players, and then we work through various sales campaigns with integrated email campaigns, blogs.

We have our own podcast, and we try to weave those together and tie them into some

important trade shows that take place throughout the year to bring customers to us and make sure that they know who we are and what we're about.

Yeah, so our actual customer acquisition cost is pretty low.

And it's probably low because we have

We'd like to invest more, but I would say our fully loaded customer acquisition costs with all of sales, all of marketing, commissions in there.

Trade shows.

Trade shows, about 20, 25%.

Yeah.

And I would say as we look into next year, we're looking to expand our customer acquisition cost.

Yeah, we're in the final stages of a capital raise process.

So it's still a little bit in flux, but we're expecting to raise close to $10 million.

Yeah, I mean, we think there's an opportunity to build a really significant business.