Jay Gibb

Like over 5% per month.

Okay.

Um, and our, um, you know, uh,

MRR per customer, like our ARPA was 25 bucks.

It was pretty bad.

So we made a decision to just increase the price, increase the quality of the brand and the product.

And now we have fewer customers than that.

Today we've got about 350 customers or so.

But our lifetime value is five times higher.

Our churn rate is way better.

What's the churn today?

A net, net MRR turns about 1% per month.

Unfortunately, about the same.

We've been pretty flat for the last couple of years.

And that's my challenge right now is to get off that hump and to figure that out.

Why do you think it's flat?

Individual sales, like selling individual companies rather than looking for those one-to-many sales and looking for those platform partnerships and agency partnerships, people that can sell us in bundles and into larger groups of customers.

So we're starting to put a lot more energy into that right now.

So those are, that's a blurry line for me.

We have an elastic, there's seven people from the agency who participate in CloudSponge in any given year.