Jay Gibb

And so there's just a ton of customers that become aware of us through that logo.

They click on it, they come, they say, ah, this is perfect, and then they buy it.

And so the vast majority of our growth isn't coming from paid channels anyway.

You know what I mean?

Yeah.

And so every time we try to do CAC, we'll try to create channel-specific calculations for CAC, and they always end up being awful

Anytime we really try to do much like paid acquisition and things like that, it ends up just being wasted money.

Courage, I guess.

You're just scared?

Yeah.

I mean, it's a tough question.

Like I said, it's a question I think about quite often in terms of making a choice between them.

It is a lifestyle choice, a lifestyle business, I guess, in a lot of ways.

And I, I really enjoy doing both.

So, you know, at this point I'm happy.

I really enjoy my day to day.

I think there's a lot of potential.

I think we have a lot of, a lot of experiments left to run, a lot of things left to try on the tool.

But Jay, it's flat.

Well, like I mentioned earlier, I think one of the things that I'm really excited about for the next 12 months is focusing on those one-to-many sales opportunities.