Jay Jack

A drive to accomplish more and greater and greater.

And so positive reinforcement, the dog's like, people, beings are like, I wonder if I can get another one, I can get more of that.

And I realized when pet dog clients, when pet dog people are trying to motivate their human clients, they use exclusively a negative reinforcement model.

They're like, if you don't solve this problem, they're going to put your dog to sleep.

If you don't solve this problem, you're going to lose your apartment.

And people always complain.

My clients train for a couple weeks, they make the slightest amount of progress, and then they fall off.

And you're like, well, yeah, because in your mind, you've programmed them that you're just trying to relieve pressure.

You're solving a problem.

You're just trying to relieve pressure.

When you get people into the sports, they're not trying to relieve.

I mean, their internal pressure of desire or whatever, but like they're not working on a I've got to escape the bad.

They're trying to get the medal.

They're trying to get the certificate.

They're trying to get the title.

They're trying to get the points.

You know what I mean?

And so they're working towards a thing, not running away from a thing.

They're working towards a thing.

And I saw it and I was like, let me try that.