Jay Papasan

You do.

Almost all the media entrepreneurs out there do.

I'll tell you, all of my research, there's no more effective way to sell your books than to get a bunch of people who subscribe to your blog or your writing who want to hear from you.

They've invited you into their inbox.

So pure and simple, build your list.

We also launched with live events.

So we leveraged local sponsors.

And we had 35 events over a fairly short period of time.

And here's how we did it.

We only said it was, I think, $25 to get a day of training.

We got the sponsors to cover the hotel rooms.

And then everybody who showed up got a book.

And we fulfilled those books through a bookstore.

If you don't fulfill them through a bookstore, they don't count towards a bestseller list.

So that month...

We were speaking like crazy.

Both of us were on the road and we were trying to get as many people in the seats as possible.

And everybody in their seat was waiting for them was a copy of the book.

So that was a big part of our launch strategy to get a lot out in one month.

I want to say that we averaged about, I want to say 450.