Jay Reeve

So it should be for those people, it needs to make more money.

So this is how I'm going to make you more money.

Yeah, I like to lead with, hey, you know how you came up with that idea to make more money, and this is kind of roughly what you said.

Is this what you were thinking?

And having done all the work, just swatted across.

Yes, that's exactly what I said, because I don't care about getting the glory out of it.

I just want to get the fucking thing going.

that's the sweet spot to be in that's a good takeaway as well fucking become ceo but you would i would think that you would still be acutely aware of what's happening in and around you in that in the ecosystem of business that you are the person that is inspiring those people that you don't mind being the person in the room that doesn't have the final say that you can listen and curate different concepts and ideas from different people and go okay cool i'm going to take a bit of this and a bit of that and a bit of this and your idea is shit and that idea is great and you can actually fall

And this is just more of a personal question.

What is your favorite piece of marketing that you've seen over that last 50 years?

And what more recently has spun your wheels?

Because I've got an example of what I've seen recently, which I was like, that's fucking pretty cool.

So top of the South Island of New Zealand, the YMCA, one of the oldest institutions in the world.

Yeah, the modern one for me, because I always pep-a-dunk with these all the time, because I love it.

I really enjoyed the 42 Below stuff and how they broke into the US, which was, I mean, no one will ever admit to it, but I've got murmurings and I've got enough pieces put together to see how that kind of came together.

Great story, it stopped me for another time.

But one of the more recent ones where everyone's going away from it and everyone's gone with Make My Logo Bigger, which is the classic call from every brand,

is the latest McDonald's campaigns where it just had a red billboard and it was like it just said cheeseburger and then in the bottom corner it said you know where and it was in the yellow writing of McDonald's and I was like in an age where brand and logo is everything and I've just done away with it I was like fuck that's fine like trying to get pitching that as the creative and trying to get that across the line with a company of that size and then it's

That's amazing.

Revered around the world as one of the slickest campaigns that's happened in the longest of times.