Jay Reeve

I grew up there.

And also knowing the insight in behind that too.

So I studied teaching at Waikato University, but they had a campus in Tauranga, which was basically taken over the Bongard Centre, which was Bay of Plenty Polytech.

And so there was an acquisition play to get Bay of Plenty Polytech when their branding was so shit, it was going to be a snatch.

And then when you came in and did that branding work, the value proposition went through and left them out of that market for 15 years.

So they fucking left it.

So they owned all the buildings around it, but they couldn't.

Now they've since converted it to Waikato Uni.

They've basically enveloped it.

But you put the brakes on them buying it for 15 years because you made the business profitable, which in itself, that's a fucking win.

Yeah.

Because I lived at home studying at Waikato Uni, which was basically the old Bay Polytech.

So good.

Yeah.

Maybe minus the Australian, maybe he didn't turn up for that one too.

Of course, someone probably that was part of the, you know, shooting the thing, their kid's like, we need a kid that's Australian.

They're like, yeah, God, all right, mate, just chuck this jersey on.

Yeah.

So for people that are overseas, is there a website they can go to to then purchase the book?

Give us all those details.