Jayson (ListenPath host)
speaker
736 appearances
7 recordings
1 series
first heard Jun 2026
last heard 17 Jul
Jayson (ListenPath host)’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 7 in all, peaking in Jun 2026 with 4.
Appearances
The mere exposure fallacy.
Why repetition without relevance does not build the familiarity artists expect.
A significant number of artists, aware that consistent presence is recommended, invest heavily in posting as much as they can.
The reason being that repeated exposure will build familiarity, and through familiarity, preference.
The reasoning is grounded in real psychological research, but it is applied in a way that misunderstands what the research actually shows.
Zajonk's foundational work on the mirror exposure effect demonstrated that repeated, unreinforced exposure to a stimulus can increase liking for that stimulus, a finding that has been replicated across a wide range of stimuli and contexts.
The effect is genuine, and it has real implications for marketing.
However, the conditions under which it operates reliably are significantly more constrained than most artists assume.
A peer-reviewed study published in Frontiers in Psychology examining the contribution of attention to the mere exposure effect found that the effect is not, in fact, produced by repeated exposure alone.
It is produced by repeated exposure combined with attentional engagement, by the stimulus actually being processed at a sufficient level of depth for the familiarity to register in a meaningful way.
Exposure in the absence of attention, the research found, does not reliably produce the positive attitude change the mere exposure effect predicts.
An artist who posts daily into a feed that their audience scrolls past without genuine attentional engagement is not building familiarity in the sense that the mere exposure research describes.
They are generating impressions, sure, but these are not the same thing.
The second critical constraint is the inverted U relationship between exposure frequency and attitude.
The mere exposure literature has consistently found that beyond a certain threshold of repetition, liking begins to decline.
Excessive exposure without variation or emotional reinforcement produces what researchers term advertising wear out, a state in which repeated contact with a stimulus begins to generate irritation rather than warmth.
The artist who posts without emotional direction is not only failing to build the familiarity they intend, they may be actively eroding the goodwill of the listeners who are, in fact, paying enough attention to notice the repetition.
Simply put, volume of output, in the absence of emotional relevance and genuine attentional engagement, does not compound into connection but noise, and the brain's filtering system becomes progressively better at recognizing and discarding it.
What it actually takes to break through, and why smaller artists can win.
The picture drawn by the preceding research might appear discouraging, but its most important implication points in the opposite direction.
Showing 381–400 of 736 · page 20 of 37
← Previous
Next →