Jayson (ListenPath host)
speaker
736 appearances
7 recordings
1 series
first heard Jun 2026
last heard 17 Jul
Jayson (ListenPath host)’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 7 in all, peaking in Jun 2026 with 4.
Appearances
The stream deception.
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Why running meta ads directly to Spotify is one of the most expensive mistakes a music artist can make.
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There is a particular kind of advertisement circulating in music marketing spaces that deserves to be addressed directly They are appearing with increasing frequency Each time I open social media, I see another person attempting to use this strategy to take advantage of music artists
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The advertisement posts a screenshot of a Spotify graph.
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The stream statistics are shown increasing steeply.
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The advertiser tells you how shocked they were when they first saw their streams after they started running meta ads straight to their music.
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They imply that paid social advertising sent directly to a streaming platform is a growth strategy.
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And it works.
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And for the right price, you can learn how to do it too.
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Oftentimes, it is not a marketer selling you this product, but a fellow artist.
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This presentation is strategically disarming.
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They are not a salesperson.
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They are just like you.
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But strip away the outer layer and what remains is a product, built for profit.
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The fact that the person selling it also makes music does not make them appear selflessly sharing knowledge.
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It makes them a music marketer who has found a more persuasive costume to wear.
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This note exists to dismantle that claim with the scientific and psychological evidence that the people promoting this strategy are either unaware of or choosing not to share with you.
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What those graphs are showing you is not growth, but the temporary appearance of growth, purchased in a way that makes stopping more damaging than continuing.
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artists typically operate under the assumption that an increase in streams is inherently positive.
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That any listen is a valuable listen.
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Showing 601–620 of 736 · page 31 of 37
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