Jeff Cotton

You've got to understand your demand gen model.

I think demand gen models are everything.

And then I'm going to talk a little bit about the exit and where we sort of took Tenfold to.

So deadly burn.

This will tell you a little bit about where Tenfold was before I joined my little picture up there.

is when I started to influence the board.

So I actually did not join until January 1st, 2019.

But I started working with the board in 2018 when the company knew they were in really big trouble.

We were averaging about $2 million a month in burn.

We had raised about 14 million a year the prior two years.

And by the time I joined, we had 2.2 million in the bank.

with $2 million average burn.

And I had about $2 million in debts, receivables, and money that I owed development firms and all kinds of legal organizations.

It was completely crazy.

You're not following the bus.

I'm going to cover that.

Great investors, by the way.

I think part of the story here is when you have the right team that understands

How to run a business and what to focus on, because focus is key.

The investors can really give you a boost, but if not, it can be problematic.