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Jeff Cotton

๐Ÿ‘ค Speaker
318 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

So Andreessen Horowitz led in Ted Fold Series A. The company had completed a B just before I joined, which was led by Next Coast Ventures here in Austin.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

And those are the two primary investors.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

The company took on a lot of seed capital prior to the A by a lot of folks all throughout Texas.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

The company was actually headquartered and based here in Austin.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

And actually, let me cover quickly.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

I'm not going to cover a lot about the business because it doesn't really matter a whole lot.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

But we were in the CX space, the customer space.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

service and customer experience space.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

So we were an integration platform that tied phone systems and CRMs together for big inbound contact centers.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

So think someone like HP, right?

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

Print printers, laptops, et cetera.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

You call in, you've got a problem with your laptop.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

We would arm an agent with automatic information, auto display to them about you potentially calling in and even potential problems that the agent sees about a device that you may own from Dell or HP or whoever.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

And those were the types of customers that we have.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

So this is sort of the setup here in terms of where I stepped in and a company that had really gone off the rails.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

It had a phenomenal idea.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

It had a great product.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

It had grown to about 5 million in revenue.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

And then it started to plateau and shrink for a number of reasons, which I'll cover here in a second.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

So first of all, I've already sort of covered some of these numbers here.