Jeff Dudan

Everybody has a different problem that they want to solve with a franchise business. Some people, it's an itch they just always wanted to scratch. And they're comfortable and they can tolerate it. And they see themselves doing something different. Other people, they're solving for kids' college educations. Maybe they're behind on that. Other people have been downsized three times.

They want a job that they can't... They're going to be the last one fired because it's them doing the firing. Other people want to fortify something for their retirement. And they want to build equity inside of something that they can sell in retirement. Some people want to build something because they've got kids that are in college that they want to do something with.

They want a job that they can't... They're going to be the last one fired because it's them doing the firing. Other people want to fortify something for their retirement. And they want to build equity inside of something that they can sell in retirement. Some people want to build something because they've got kids that are in college that they want to do something with.

And they're better to work inside of an existing system than try to go through a startup of a new business and create everything. So... All of these are different outcomes, but the process is the same. People decide for one of these reasons that they have a need. We get people that hear about us from the podcast.

And they're better to work inside of an existing system than try to go through a startup of a new business and create everything. So... All of these are different outcomes, but the process is the same. People decide for one of these reasons that they have a need. We get people that hear about us from the podcast.

There's referral partners out there, brokers and consultants that do a really nice job of qualifying candidates and putting them through some rigor on their skills, their financial capabilities, their outcomes, their timeframe, and all of that, and then match them up with good companies. They do research on the companies. They know who everybody is, so they'll know what to expect.

There's referral partners out there, brokers and consultants that do a really nice job of qualifying candidates and putting them through some rigor on their skills, their financial capabilities, their outcomes, their timeframe, and all of that, and then match them up with good companies. They do research on the companies. They know who everybody is, so they'll know what to expect.

And if they like a platform or a brand better than others, they'll say why. And then, you know, just good old-fashioned internet marketing. My job, there's different types of CEOs. There's financial CEOs. There's marketing CEOs. I'm a very marketing promotional type CEO. We've hired professional business runners, and they're great.

And if they like a platform or a brand better than others, they'll say why. And then, you know, just good old-fashioned internet marketing. My job, there's different types of CEOs. There's financial CEOs. There's marketing CEOs. I'm a very marketing promotional type CEO. We've hired professional business runners, and they're great.

They're the best in the business, I think, and very interesting group of people. multi-billion dollar, multi-brand platform experience. So my job is really to set the tone for the organization. And you know how it is. You don't realize how much downward pressure you as the CEO have in the organization just by your presence. And the greatest thing that we can give anybody is our standards.

They're the best in the business, I think, and very interesting group of people. multi-billion dollar, multi-brand platform experience. So my job is really to set the tone for the organization. And you know how it is. You don't realize how much downward pressure you as the CEO have in the organization just by your presence. And the greatest thing that we can give anybody is our standards.

You set the standards and you maintain the standards. And in franchising, you're working at the other end of it to make sure that people are getting what they need and that people are okay and people are taken care of.

You set the standards and you maintain the standards. And in franchising, you're working at the other end of it to make sure that people are getting what they need and that people are okay and people are taken care of.

Well, I appreciate it. You know, I really just write books when I come to the end of an era. I have two books. I wrote a book called Hey Coach, which is really the story of a baseball team with which I go through my method for building a youth coaching team. So when I knew that I had aged out of coaching my kids, I'm like, I have two drawers full of stuff.

Well, I appreciate it. You know, I really just write books when I come to the end of an era. I have two books. I wrote a book called Hey Coach, which is really the story of a baseball team with which I go through my method for building a youth coaching team. So when I knew that I had aged out of coaching my kids, I'm like, I have two drawers full of stuff.

And I've developed it over a dozen years, and I need to put it into a book just so other people can have access to it. And then I'm not dying with the knowledge. And it was the same thing with discernment, the business athlete's regimen for a great life through better decisions. It's really targeted towards, I think, people that are

And I've developed it over a dozen years, and I need to put it into a book just so other people can have access to it. And then I'm not dying with the knowledge. And it was the same thing with discernment, the business athlete's regimen for a great life through better decisions. It's really targeted towards, I think, people that are

early in their career or looking at their first entrepreneurial adventure and really an underpinning, a foundational thing to say, here are a variety of views at models for making good decisions and how you do that. So that was really the purpose for that.

early in their career or looking at their first entrepreneurial adventure and really an underpinning, a foundational thing to say, here are a variety of views at models for making good decisions and how you do that. So that was really the purpose for that.

Nobody's running out to Amazon to buy discernment, but yeah, you know, actually is doing quite well now for some reason, but it's not a beach read, but it comes down to two things. It comes down to reach and And then it comes down to know, like, and trust. So number one, nobody can buy anything from something they've never heard of.