Jeff Dudan

Nobody's running out to Amazon to buy discernment, but yeah, you know, actually is doing quite well now for some reason, but it's not a beach read, but it comes down to two things. It comes down to reach and And then it comes down to know, like, and trust. So number one, nobody can buy anything from something they've never heard of.

So at the end of the day, anywhere that I can get this face, hopefully dimly lit, generally, hopefully people are listening. Yeah. you know, but anywhere that I can get this opportunity to be with you, to talk to your audience or to be in a Forbes article or to be on a television show or anything like that, like that is just more reach and exposures of people that, what is it?

So at the end of the day, anywhere that I can get this face, hopefully dimly lit, generally, hopefully people are listening. Yeah. you know, but anywhere that I can get this opportunity to be with you, to talk to your audience or to be in a Forbes article or to be on a television show or anything like that, like that is just more reach and exposures of people that, what is it?

People buy, they have to be touched 11 times and seven different piece of content or four channels or something like that, something like that. So, so there's reach and then there's, okay, well, now that you're reaching people, what are you saying? What do you stand for? What can people expect? And what you hear today is what people are going to get when they come to Homefront Brands.

People buy, they have to be touched 11 times and seven different piece of content or four channels or something like that, something like that. So, so there's reach and then there's, okay, well, now that you're reaching people, what are you saying? What do you stand for? What can people expect? And what you hear today is what people are going to get when they come to Homefront Brands.

And it sets the standard for, I mean, if I'm willing to say all of these things, then our team understands that that's what we are bound and obligated to deliver upon. And it's not easy and it's choppy. Building business is hard. We had 180 business owners under 12 months old. Think about that. 180 new business owners under 12 months old. We are a fast growing franchise platform and

And it sets the standard for, I mean, if I'm willing to say all of these things, then our team understands that that's what we are bound and obligated to deliver upon. And it's not easy and it's choppy. Building business is hard. We had 180 business owners under 12 months old. Think about that. 180 new business owners under 12 months old. We are a fast growing franchise platform and

We managed it. We managed it, but it wasn't perfect. But everybody kind of knew what they were getting into. And if we were short, we spent and we worked really, really hard to make it all work for people. And it's only getting better. So I think personal brand is valuable to the extent that you're actually willing to live up to the messages that you're saying.

We managed it. We managed it, but it wasn't perfect. But everybody kind of knew what they were getting into. And if we were short, we spent and we worked really, really hard to make it all work for people. And it's only getting better. So I think personal brand is valuable to the extent that you're actually willing to live up to the messages that you're saying.

Because where do people get in trouble? It's the TV preacher that then, you know, has indiscretions after indiscretion after, like, okay, you know, I was getting ready to send my retirement money into you, but now I'm not.

Because where do people get in trouble? It's the TV preacher that then, you know, has indiscretions after indiscretion after, like, okay, you know, I was getting ready to send my retirement money into you, but now I'm not.

And whoever you are, values are value neutral. Your values are just like, this is how you make decisions. This is what people can expect from you. Your values for a vice product vapes or tobacco or alcohol or things like that are going to be different than your values for a business like ours or whatever.

And whoever you are, values are value neutral. Your values are just like, this is how you make decisions. This is what people can expect from you. Your values for a vice product vapes or tobacco or alcohol or things like that are going to be different than your values for a business like ours or whatever.

So the values or Zappos, you know, which has a great set of principles that they built their business on, or great franchise platform, Neighborly had a set of these rich values that when two or more people, I hate to plug another platform, but look, they're good, man. I don't mind it. You know, when two or more people come into a room

So the values or Zappos, you know, which has a great set of principles that they built their business on, or great franchise platform, Neighborly had a set of these rich values that when two or more people, I hate to plug another platform, but look, they're good, man. I don't mind it. You know, when two or more people come into a room

at that company, they have to start by reciting the values in every meeting.

at that company, they have to start by reciting the values in every meeting.

Right? Wow. I mean, they put the cult in culture. You know, I'm not willing to go that far, but we use them. We make decisions by our values. We talk about them. I teach the trainees in the first two hours of training how to use those to build your team and introduce yourself to the marketplace. And so people know what to expect when something doesn't go well.

Right? Wow. I mean, they put the cult in culture. You know, I'm not willing to go that far, but we use them. We make decisions by our values. We talk about them. I teach the trainees in the first two hours of training how to use those to build your team and introduce yourself to the marketplace. And so people know what to expect when something doesn't go well.

So I think all of that, back to your question, is getting the reach and as cost-effective as you can, letting your voice fall on the ears of your customers, your prospects, and then delivering a message consistently that will be the same after they get in the door as it was before they got in the door.