Jeff Gordy

Last year, we closed up around six million.

This year, we should close up around eight million.

Well, in the very beginning, I thought that this company would never last because I was trying to sell, working out of my apartment.

I actually made the first sale in my car and I was cold calling all these businesses and sending all these emails and nothing was happening.

I was doing two or three demonstrations a day on the calls for four or five, six hours.

And one of the problems was just it's a different sales cycle and it's just a different way of selling something.

So nonprofits generally in the for-profit world, when you're selling something, they go directly.

Usually the person that has the credit card is reaching out to you.

Uh, they can go ahead and make that decision.

Not too much of a, uh, a process of coming up with that decision.

If they like it, they buy it in the nonprofit world.

Generally, you've got one person that's going out and doing some investigation.

Then you've got the executive director that they have to share that with and ideally pull them in.

Then even if that executive director loves it, then they have to sell it to the board.

Then they might be under a one, two, three, four year contract due to some of our competitors like BlackBud that have really held people in for long term contracts and really kind of got their nails in.

And then the board has to get that even through their budget and just ensure that they've got money and it's approved for the following year.

Well, generally, it's a lot longer.

And in the beginning, I just kept knocking on doors and nothing was happening.

But then they all ended up coming in later.

It was just a much longer sales cycle.