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Jeff Lash

๐Ÿ‘ค Speaker
730 total appearances

Appearances Over Time

Podcast Appearances

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

I, you know, I wish there was a formula.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

You could just plug numbers in and say, you know, yes or no.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

I generally look at it as based on, um, I think of an X, Y kind of graph of like level of, uh,

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

trying to think of the right dimensions here, kind of the cost of making a wrong decision and the level of confidence we need, right?

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

So if I'm just saying, hey, we're going to add a button because people have been asking for a button to export this to Excel, right?

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

So if I'm just doing that, I might say, look, we've got a couple of pieces of feedback.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

We know people are asking for it.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

Great.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

That's enough confidence.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

But if we're saying, hey, we're going to launch a whole new product that we're going to invest

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

you know, millions of dollars over the next X number of months for like, I want a much higher level of confidence.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

So I think that's where that this this the art and science kind of mixed together.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

So the harder a decision is to reverse, the more time and money we're going to put in, the more risk there is if we make the wrong decision.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

I think that's where you want a higher level of confidence.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

So I think the other thing is we're never going to have perfect information.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

And so product managers need to be comfortable making decisions on imperfect information, but also accepting, thinking about, right, what if I'm wrong?

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

How are we going to change it?

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

Or just accepting the fact that, hey, we're not going to get it perfect the first time, so we need to have a plan for addressing it.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

Hopefully we're at least moving most of the way in the right direction, but recognizing that this is not...

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

you know, the perfect product in version one.