Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
I, you know, I wish there was a formula.
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
You could just plug numbers in and say, you know, yes or no.
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
I generally look at it as based on, um, I think of an X, Y kind of graph of like level of, uh,
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How great product teams use customer insights differently with Jeff Lash
trying to think of the right dimensions here, kind of the cost of making a wrong decision and the level of confidence we need, right?
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How great product teams use customer insights differently with Jeff Lash
So if I'm just saying, hey, we're going to add a button because people have been asking for a button to export this to Excel, right?
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How great product teams use customer insights differently with Jeff Lash
So if I'm just doing that, I might say, look, we've got a couple of pieces of feedback.
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How great product teams use customer insights differently with Jeff Lash
We know people are asking for it.
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How great product teams use customer insights differently with Jeff Lash
Great.
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How great product teams use customer insights differently with Jeff Lash
That's enough confidence.
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How great product teams use customer insights differently with Jeff Lash
But if we're saying, hey, we're going to launch a whole new product that we're going to invest
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How great product teams use customer insights differently with Jeff Lash
you know, millions of dollars over the next X number of months for like, I want a much higher level of confidence.
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
So I think that's where that this this the art and science kind of mixed together.
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How great product teams use customer insights differently with Jeff Lash
So the harder a decision is to reverse, the more time and money we're going to put in, the more risk there is if we make the wrong decision.
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How great product teams use customer insights differently with Jeff Lash
I think that's where you want a higher level of confidence.
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How great product teams use customer insights differently with Jeff Lash
So I think the other thing is we're never going to have perfect information.
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How great product teams use customer insights differently with Jeff Lash
And so product managers need to be comfortable making decisions on imperfect information, but also accepting, thinking about, right, what if I'm wrong?
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How great product teams use customer insights differently with Jeff Lash
How are we going to change it?
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How great product teams use customer insights differently with Jeff Lash
Or just accepting the fact that, hey, we're not going to get it perfect the first time, so we need to have a plan for addressing it.
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How great product teams use customer insights differently with Jeff Lash
Hopefully we're at least moving most of the way in the right direction, but recognizing that this is not...
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
you know, the perfect product in version one.