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Jeff Lash

๐Ÿ‘ค Speaker
730 total appearances

Appearances Over Time

Podcast Appearances

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

In the old version of the product, there was the ability, like on many search systems, to jump to the next page, jump to the next page.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

And there was a button to jump to the last page of search results.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

And we looked at analytics, and we saw that that was very rarely used.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

And we talked to our users and asked them how they did searches.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

And they explained, like most normal people do, oh, 90% of the time, I look at the first page, and I never go past that.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

So we said, we don't need the jump to the last page of search results button.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

That's unnecessary.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

So we did a read-align.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

We got rid of it.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

Of course, the next week, what happens?

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

Sales manager calls me up and said, oh my gosh, Jeff, I've got this big customer.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

They're super upset.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

That jump to the last button of search results button is missing.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

You got to add it back in.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

You got to add it back in.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

And I said, that's really interesting.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

Can I talk to them to learn more?

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

And they said, sure.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

So I go talk to the customer.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

It turns out