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Jeff Lash

๐Ÿ‘ค Speaker
730 total appearances

Appearances Over Time

Podcast Appearances

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

I think listening is a really important way.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

So every role I've had

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

going around meeting people, spending time with them, treating it like a customer research project.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

You should not be talking 90% of the time.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

You should be talking 10% of the time.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

Asking people questions, building trust, building that relationship to get them to share things, to open up, to be confident, asking them what they think you should do and what you shouldn't do.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

I took one role where

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

I did.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

That was a small company.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

I didn't really need to do a whole lot of digging.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

I went around and talked to about a dozen people and it was pretty clear what was going on in the company.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

And everyone consistently said, here's the three things that we need to work on.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

So I was able to go back to management and say, here's the three things we need to work on.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

Now, you know, I layered my own judgment on that, but I think in that case, they had a pretty good pulse on what's going on.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

So I think that's one thing.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

Secondly is it also really depends on the situation.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

If you are taking over a product that is doing well,

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

that is very different than taking over a product that is failing.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

If you're taking over a product that is not yet in the market versus one that's very mature.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

If the business is successful, it's not.