Jeff McQueen

Um, you know, we've got a product that solves a really, really, really clear problem for people.

Um, and so it's really about, you know, um,

Getting out of our own way and helping them both through making the product easy to use.

It's a big promise.

It's a big product, so it's not easy to do.

So there's a lot of improvements we need to make there.

So we want to drive the top of the funnel, but we also want to make the bottom of the funnel drive at the same rate by improving a whole bunch of the, you know, making it less of a funnel and more of a pipe.

Oh, I mean, for us, it's really about the, you know, the bottom is MRR and yeah, we basically just want to, you know, we can improve what we do from a sales perspective.

Um, we can improve what we do from implementations perspective.

Like we're not standing still.

Sorry, to clarify, it's still going to be a funnel.

Not everyone who signs up to try the product is handing over their credit card the same day, so I'm being facetious.

It will still be a funnel.

The difference is that we want to make it less of a funnel that has a really wide top and a really narrow bottom and where we put a bunch of leads in the top and then only some of them convert at a small ratio.

We actually want to increase our conversion rates.

So that's really the driver.

Where the top end of that list is, um, you know, but we're not really benchmarking ourselves off anyone else.

Cause what we're doing is, is, you know,

sufficiently contrarian and different like nobody when we were early fundraising everyone's like you guys are crazy we're not backing this uh so what we're doing is is definitely contrarian and uh yeah we just keep optimizing and iterating and improving what we're doing what uh last question here before we wrap up with the famous five what's a weird thing you've done to acquire customers something something not normal um

Honestly, nothing comes to mind because I think my sense of normal is kind of warped.