Jeff McQueen

Like, you know, coming out of the Great Recession here in the States, 28 percent of all new jobs are created in the sector that we serve.

It's crazy.

And these poor folks are just, you know, driving like they're driving down a winding mountain road with the windscreen blacked out, using a rear view mirror of their accounting system to tell them whether or not they made money last month and wondering why they, what they just ran into.

Was it a guardrail or have they gone off the edge of a cliff?

So we want to solve that problem for those poor guys.

Honestly, it's not an ARR number.

It's getting the machine right.

For us, it's about growth rates.

And it's about growth rates at the front of the funnel and growth rates at the bottom of the funnel.

It's not about the end number.

It's about the machine.

So quantifying that, we want to get our inbound leads up to 15% month-on-month growth.

And they're not far from that now.

So the marketing team is doing well.

Obviously, then getting the machine in place and having the machine scale, we're only five AEs, a couple of SEs, right?

So it's still a small team in that scale.

Um, so ramping that up.

Same number on the bottom.

Yeah.

The intense to the actual, the intent is to make the funnel look more like a tube.