Jeff McQueen

So Xero, QuickBooks Online, QuickBooks Desktop, their marketing automation, HubSpot, for example.

So we'll actually sit in the middle as a bus.

And what's great about the way that we've approached it, and I sort of got to this at the top of our conversation, where we're about recognizing that

the businesses that we help have smart, creative people who, the last thing they want to be doing is filling in 20 spreadsheets, right?

No one got into the business of being an architect to sit there and update Excel or to fill in a reporting system to make a CFO happy.

That's right.

So we've actually, where we've had so much success that guys who've tried to solve this problem, because this isn't a new problem,

Guys who've tried to solve the problem before and failed have largely been because they expect sort of the mountain to come to them instead of them going to the mountain.

And so what we do is we let our users and encourage them to connect to the systems they're already using.

And then we become this intelligent automated machine that sits in the middle.

And then they just have to give it a little bit of an update here and update there after the fact.

So, for example, we'll automatically fill in somebody's timesheet.

Um, and that comes from doing those sorts of connections.

So yeah, it's like sign up or write, connect your Google account, connect your office 365 account, connect your exchange account, whichever one of those it is, you do that.

That's key.

Um, and it goes from there.

Uh, it's really to accelerate the process.

Um, you know, we've got, you know, thousands of customers, but there are millions of businesses, businesses that have this problem.

And that's just using the count of the industry size in the U.S.

It's not even including, you know, the rest of the rest of the professional services, which is dominant in the Western world.