Jefferson Fisher
👤 SpeakerAppearances Over Time
Podcast Appearances
Your dad's wrong.
Your parents are wrong.
Your grandmother is wrong.
That thing that you went to when you were a kid, that was a big crystallizing moment in your life that set your belief system is all wrong.
And it's become part of your identity.
And so instead of me fighting, I think I'm fighting an opinion.
I'm not.
I'm fighting now your identity.
And people will go to the ends of the earth.
They will close off everything.
They will box their ears to prevent having to change one second of their identity.
Why?
Because that change feels extremely scary.
That's why evidence doesn't work.
When you show people statistics on things, how can you possibly believe this?
And they go, I just, no, it doesn't matter.
They will justify it.
They will flip it.
They will find ways to take what supports them or reject anything that doesn't.
It's because it's now part of their identity.