Jefferson Fisher
👤 SpeakerAppearances Over Time
Podcast Appearances
And so it's very much a field guide.
Yes.
Like this is like, I, it kind of looks like I should be learning how to like build a fire or like some, like certain types of, you know, overhand knots.
But,
I can see, I wish I had had this when I had the restaurant because one, it's super colorful.
So you did a really good job of making it to where you want to read through it.
The illustrations are really cool.
Things change.
It doesn't look like it's just ho-hum.
And so the design of it is really cool.
And that's probably just like my brand.
If I... I'm telling you, if there's anybody that I could just...
Freaky Friday.
You know what I'm saying?
Just trade your life, man.
That's what I would probably do.
Like this one that I really, really like.
Okay.
That I had bookmarked.
So you have, why is Joe struggling?