Jefferson Fisher

So if you want to change somebody's mind, number one, you have to validate them.

Two, you can't argue against the identity.

You have to argue against the value.

You have to find the value, speak to the value.

And three...

Understand that one conversation is generally not enough.

If you want somebody to change their mind, it takes years.

It takes months.

And the bigger the belief, the more time it's going to take.

It's possible.

I get a lot of questions of people who are estranged from usually adult children.

Their 30-year-old son doesn't want to talk to his mom or a daughter who doesn't want to talk to her dad, and they haven't spoken in three years.

And every time...

I have that kind of conversation.

It breaks my heart because you can tell and look at this parent.

They want to have a conversation with their child.

And you know deep down, so does that child.

They need that relationship.

How do you crack that code?

What I've found most successful and what I teach them is I begin with saying, I know.