Jefferson Fisher

Right.

Not to them.

Exactly.

They were in the line waiting.

And I just thought that's so interesting that we judge other people by how they interact with other people while we're watching as well.

Right.

And that being interested is seen as makes you likable, I guess.

I'm going to play this video on the screen for anyone that's watching the video.

But it immediately made me think of this clip that went viral of Miley Cyrus and Naomi Campbell.

I haven't seen this.

They were doing a meet and greet together.

And they were just chatting to each other and kind of ignoring the fans.

And you can... Right behind you.

There you go.

And I just remember thinking, this is like the antithesis of what we've just said.

I have a really interesting example of this recently where we appointed a new chairman to our company.

He's called Nicky.

And incredible guy.

He's been proctoring Gamble, doing product for, I don't know, 12 years, then went to Boston Consulting Group and was one of the senior figures at Boston Consulting Group for 25 years.

And, you know, he's in the home stretch of his career.