Jefferson Fisher

And what I mean by that is the example I was giving was in the context of my old gym where they have this massive climbing wall in the entrance.

And I came home to my girlfriend and said, there's this incredible gym.

It's massive.

They even have a hundred foot climbing wall in the entrance.

What I'm doing is I'm pointing at the most absurd thing

to give you a shortcut that tells you everything about that gym.

Now, if I put in the most absurd thing, you know, the gym is big.

Oh, I got chills.

Yeah.

Yeah.

Yes.

If I say there's a hundred foot climbing wall, you know, there's lots of running machines, right?

So if I, if I, when I leave here and go, he was so nice.

He even spoke to Bertha and thanked her for doing the podcast.

I'm using that as a shortcut because it's the most standout absurd thing to tell other people everything about you.

Yes, I love that.

And this is why we should value the seemingly petty and seemingly small and seemingly inconsequential.

Because other people don't, therefore it creates maximal impact.

You don't have to look always for the somebodies.

I used to say that, again, this comes from employing a lot of people, that we all have invisible PR.