Jefferson Fisher

What does direct sound like?

Direct sounds like your words sticking, not stretching.

not expanding.

So think of it like in the Olympics, right?

They have in gymnastics in the summer Olympics and these gymnasts who are amazing do these amazing things in the air and then what's the goal here?

They wanna stick the landing.

They do or they talk, they say they do what they need to do, the action is up here and then they stick the landing right there and then they throw their hands in the air and everybody applauds.

That's what you're looking for.

You're not looking for the type of motion where it continues just to carry on and on and on.

Where it's not like, I don't know, just watch the Winter Olympics.

I'm thinking of like curling, you know, where they do the ice, the block of ice.

And I don't really know how it works, but it seems kind of cool.

Then they have like their mops.

Anyway, so how can we do this in your everyday communication?

Here is a key and something that...

This might be a hidden gem.

In my opinion, speaking to customer service agents on the phone is the number one training ground for learning to speak directly.

We all know what it's like to be on the phone with a customer service agent and it's 20 minutes later, 30 minutes later, and you go, this is unbearable.

This is terrible.

I'm confused.